Elliot Ludwig is the founder and principal of Playtime Co.

Elliot Ludwig is the principal and founder of Playtime Co. a toy company for children and adults.

The founder's appearance is memorable thanks to the first videotape at the beginning of Chapter 1. An old commercial for the company and Poppy doll is remembered by everyone who has played the game or searched for information about it.

According to some fans, Elliot has transferred his soul into Huggy Wuggy and is luring children into the now abandoned factory.